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Chopra said she studied method acting to make her character seem real. The actress said that her character is determined and added, "While her father wants her to become an accountant she aspires to become the leading model in fashion industry ". Addressing rumours that the film was an exposé of the fashion industry, she said, "It is nothing like that. Whatever problems that come up to my character in the film are not because of the profession but because of the choices that my character makes in her life". Arjan Bajwa described his character, an aspiring fashion model, as uncompromising, achieving success in his own way. Samir Soni found his role as a closeted fashion designer very challenging, requiring research to flesh out the character and his personality. Soni's greatest challenge was to avoid a stereotypical homosexual character, instead subtly expressing his sexuality in his personality and relationships with the film's other characters. When taki